The El Museo Three Kings Day Parade 2021 Celebrates Our Collective Strength Virtually

East Harlem Festivals, El Museo del Barrio, Parades, Three Kings Day / January 6, 2021 by Editors

The 44th El Museo Three Kings Day Parade 2021 is a virtual celebration on El Museo’s Facebook, YouTube and web site on Three Kings Day, Wednesday, January 6, 2021. There are two shows: for families and schools from 11am – 12pm, and for all ages from 6-7pm. FREE with RSVP

44th El Museo Three Kings Day Parade 2021

The show is hosted by TV personality Rhina Valentin with music by La Grupo R with Beto Torrens and Los Pleneros de la 21, skits by Victor Cruz’s TITA character, the famous giant puppets and shout outs from this year’s honorees.

2021 Honorees

These are some of the outstanding members of our community.

Kings

King Emeritus: Jesus “Papoleto” Melendez, Nuyorican poet and author
Rosa Clemente, journalist
Felix Matos Rodriguez, CUNY Chancellor
Juan Sanchez, artist

Madrinas & Padrinos (Godparents)

Jorge Ayala, founder La Fonda Boricua
Seantell Campbell, co-founder El Barrio Fridge
Darielle Carter, co-founder El Barrio Fridge
Calixto Chinchilla, founder New York Latino Film Festival
Valerie García, Senior Librarian, NY Public Library Aguilar Branch
Loira Limbal, filmmaker
Edmundo Martinez, community organizer, Friends of Concrete Plant Park
Alexis Mena, co-founder of Universe City NYC
Power Malu, activist
Minerva Solla, Young Lord and community activist

Thank you for your service.

The 44th Three Kings Day Celebration Poster

Manny Vega's El Museo Three Kings Day Parade Poster (1982/2021) (Manny Vega/El Museo) — Manny Vega’s El Museo Three Kings Day Parade Poster (1982/2021) (Manny Vega/El Museo)

This year’s key image is the poster that Nuyorican artist Manny Vega made in 1982.

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Leading brands sponsor New York Latin Culture Magazine including: Jazz at Lincoln Center, Carnegie Hall, New York City Center, Blue Note Entertainment, Live Nation/Ticketmaster and The City's own NYC & Company.

The project is led by Keith Widyolar, a marketing and communications consultant who builds brands and businesses through public, media and government relations. He was named a “key Hispanic journalist” and “Hispanic travel market influencer” by NYC & Company, New York City’s official branding and tourism agency. He also works with Discover Puerto Rico.

The New York Stock Exchange had the team ring its closing bell for Hispanic Heritage Month. We can work for you too!