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Ximena Ojeda, art consultant


Ximena Ojeda, New York Latin Culture co-founder, is an art and social media consultant for leading brands. She originally trained as a classical ballerina.

Early Life

Ximena Ojeda Classical Ballerina

Ximena Ojeda is originally from Bogotá, Colombia where an early interest in theater led her to the opera and ballet.

Ms. Ojeda performed in productions at the most respected theatres in the capital including Georges Bizet’s French opera Carmen produced by Opera de Colombia at Teatro Colón, and Wolfgang Amadeus Mozart’s Don Giovanni at Teatro Municipal Jorge Elíecer Gaitán.

Ms. Ojeda’s natural grace created the opportunity to study Vaganova Russian classical ballet technique with fomer Bolshoi Ballet prima ballerina Nadejda Podchikova.

Classical Ballerina

Ximena Ojeda Classical Ballerina

In 1996, Ms. Ojeda continued her development with the Boston Ballet and then the Joffrey Ballet in New York City. After motherhood, Ms. Ojeda taught ballet at Princeton Dance & Theater and did her ballet teacher training at American Ballet Theatre (ABT).

Tango Beat

An interest in Argentine Tango led to business development work for Tango Beat®, a magazine about Tango in Buenos Aires, New York, and Paris, plus Tango festivals around the world. She helped build Tango Beat into the world’s most popular Tango magazine on the web.

New York Latin Culture

Ximena Ojeda rings the New York Stock Exchange closing bell

New York Latin Culture rings the New York Stock Exchange closing bell

A desire to share the best aspects of her Latin American culture with the world, led Ms. Ojeda to guide the transformation of Tango Beat into New York Latin Culture.

It became the New York City guide to the best of the Latin world with an audience of New York City concierges and tourists, plus Latin diplomats, business owners, creative and community leaders.

As Executive Director, Ms. Ojeda was instrumental in building client relationships with New York City’s premiere cultural institutions including Carnegie Hall, New York City Center, Jazz at Lincoln Center, 92nd Street Y, Joyce Theater, and the New York Stock Exchange.

Multicultural Brand Ambassador

Ximena Ojeda modeling The Hanbok traditional Korean wedding fashion

Ms. Ojeda modeling a Hanbok, traditional Korean wedding fashion, with stripes in the colors of the Colombian flag

Ms. Ojeda continues expanding her horizons as a Multicultural Brand Ambassador and social media consultant for the arts and human rights.

Ximena Ojeda PR rapidly built a high-quality multicultural social media following through its regular arts coverage.

Ms. Ojeda is an art consultant for Throckmorton Fine Art, America’s leading art gallery for contemporary and vintage Latin American photography and Pre-Columbian Art, and Chinese sculpture.

Ximena Ojeda at Ruven Afanador at Throckmorton Fine Art, Hair by J. Sisters

Ms. Ojeda Brand Ambassador for J. Sisters Beauty Salon and Throckmorton Fine Art

She is a Brand Ambassador for beauty products Change by Celeste Randall, J. Sisters, the Brazilian beauty salon, and Hanbok Korean wedding and evening attire.

Ms. Ojeda continues to train with former Kirov Ballet soloist Victoria Lebedeva. Ximena teaches Ballet and Tango Ballet (ballet technique for Argentine Tango dancers).

Ximena Ojeda teaches Tango Ballet

Ms. Ojeda can be reached directly at [contact at ximenaojedapr.com]