New York Latin Culture Magazine connects Latins and professionals who love Latin culture with New York City’s leading brands.
The media of record for world-class Latin culture in New York City.”
Sergio Rozalen of Agencia EFE
(Spain’s leading newswire)
From the Barrio to Broadway
New York Latin Culture Magazine® is the New York City’s media-of-record for world-class Latin culture (Indigenous, European, and African).
- Trusted by New York’s leading cultural organizations
- Unique Pan-Latin perspective and content
- Diverse audience that consumes in groups
- Influential beyond its size
- Great Value
New York Latin Culture Magazine is a Key Hispanic travel market influencer.”
New York City Tourism + Conventions
(NYC’s official branding and tourism agency)
The Magazine has been a multicultural content marketing service for NYC’s leading brands since 2012. From 2008-2012, the magazine was Tango Beat®, the world’s most popular Argentine tango magazine. Prior, the magazine was ModaFoto™, a popular New York fashion e-Zine.
Works for New York’s Leading Brands
Sponsored by New York City’s leading brands since 2012.
Glad to be working with you more this year.”
Carnegie Hall Marketing
2023-24 Sponsors: 92nd Street Y, Atlantic Theater Company, Ballet Nepantla, Calpulli Mexican Dance Company, Caribbean Cultural Center African Diaspora Institute (CCCADI), Carnegie Hall, Google, Harlem Stage, Hostos Center, Indigenous Peoples of the Americas Parade, Marco Orsini Puerto Rican Documentary Filmmaker, Melvis Santa & Jazz Orishas, Metropolitan Opera, New York City Center, NYU Skirball Center, RISE Theatre Directory (Miranda Family), Robert Browning Associates, Teatro Real (Madrid), World Music Institute
Past sponsors include: AEG Live, Barclays Center, Blue Note Entertainment, Film at Lincoln Center, Flamenco Festival (Madrid), Jazz at Lincoln Center, Joyce Theater, Little Island, Live Nation/Ticketmaster, Madison Square Garden, New York Stock Exchange, New York City Tourism + Conventions (NYC’s official tourism agency), Red Bull, and many others.
Unique Pan-Latin Point of View
New York Latin Culture Magazine is New York City’s media of record for world-class Latin culture in Art, Books, Comedy, Dance, Fashion, Festivals, Film, Food, Music, Sports, and Theatre.
The project is led by Keith Widyolar, a brand marketer who builds brands and businesses. A 20-year New Yorker, Keith travels the Latin world because every Latin country is different, and the only way to understand is to live in each country with the people.
Keith Widyolar is a key Hispanic journalist.”
New York City Tourism + Conventions
(NYC’s official branding and tourism agency)
Multiracial and multicultural from birth, the American son of Thai and Canadian immigrants, Keith was born into the Mexican American and African American communities of Los Angeles, but also raised in Bangkok, Thailand. Both his parents are graduates of Howard University, the most famous HBCU (Historically Black College and University) in Washington D.C.
Native in English, Keith lives in Spanish, and speaks some Thai, German, Portuguese, and French. He has lived or worked in Los Angeles, Bangkok, New York, São Paulo, Berlin, Buenos Aires, Paris, Istanbul, Amsterdam, Bogotá, San Juan, Santo Domingo, and Santiago de los Caballeros. This international experience makes Keith a unique perspective on world cultures.
A force of nature”
Eduardo Vilaro
(Ballet Hispánico CEO & Artistic Director)
After more than a decade in this project, Keith has begun developing his own ideas about Latin culture, things you won’t learn in school. The biggest lesson is how African we are, both as Latins and Americans of the United States.
You are a collector like Mr. Schomburg.”
Schomburg Center for Research in Black Culture
(New York Public Library publicist)
Diverse Audience That Consumes in Groups
Latins love culture and consume it in groups of family and friends. Reaching an entire family and circle of friends through one reader, makes every reader more valuable.
Up-to-date in all the Latino life in New York City.”
Francisco Cárdenas
(NY1 Noticias Producer)
There are 2.4 million Latin New Yorkers or 28% of New York. People of color are a 69% majority. Many people love Latin culture whether they are Latin or not. And then there are the tourists.
The typical reader is an 18-34 year-old, English-speaking, professional woman, in Manhattan, who engages from work. That’s important because women are the guardians of culture.
Readers are interested in entertainment, especially film, television, and dining. Also technology, shopping, travel, and finance.
When New York Latin Culture Magazine ran in print from 2012-2016, it was distributed through Latin consulates, cultural institutions, and concierges at hotels, private clubs, and private residences across New York City. These audiences continue to amplify your message.
Influential Beyond Its Size
Major media and the entire blogosphere pick up New York Latin Culture Magazine content, which spreads your message ~ at no extra cost.
- Major media follow the magazine for story leads because they trust the brand to provide clean, healthy content.
- Bloggers across New York City and the world source the content created by New York Latin Culture Magazine.
Your site is consulted as the premier source of information for Latin Culture. Seems that EVERY blogger and event site in NYC and abroad uses your site for information in their calendar of events.”
Vivian Aviles
(Hispanic Day Parade Producer)
- Monthly Unique Visitors = 53,000
- Monthly Page Views = 75,000
- Weekly Email Subscribers = 4,715
- All Social Media = 37,700
- Twitter = 3,100
- Facebook = 21,000
- LinkedIn = 691
- Instagram = 11,200
- Threads = 817
- Pinterest = 828
- YouTube = 64
New York Latin Culture Magazine is not a wire service, but functions like one. Clients don’t even bother with tracking links any more, because they don’t tell the whole story. Everybody copies New York Latin Culture Magazine, the original source of a lot of Latin content.
Priced by Visitors, not Impressions like other Media
The Service is priced by Visitors (readers), whereas most media prices by Reach (impressions), so Reach should be the comparative number. The Magazine’s Reach is as much as 1.5-3x Audience.
Search numbers are huge, over 3 Million impressions per month, over 100,000 impressions most days ~ at no extra charge. When you consider Reach (like other media) and the importance of Search, New York Latin Culture Magazine is a tremendous value.
You are a champion of our people.”
Arturo O’Farrill
(Multiple Grammy-winning Cuban Jazz musician, and leader of Belongó)
Multicultural Content Marketing Services
[Servicios de marketing de contenidos multiculturales]
New York Latin Culture Magazine’s content marketing service is simple:
[El servicio de marketing de contenidos de New York Latin Culture Magazine es sencillo:]
- Write a Feature on NewYorkLatinCulture.com
[Escribe un artículo en NewYorkLatinCulture.com] - Email the Feature to readers
[Enviar el artículo a los lectores] - Share the Feature in Social Media (X, Facebook, LinkedIn, Instagram, Pinterest, Threads)
[Comparte el artículo en las redes sociales. (X, Facebook, LinkedIn, Instagram, Pinterest, Threads)]
1x Email Feature
1x Social Media
- Audience
Up to 95,000+
2x Email Feature
2x Social Media
- Audience
Up to 137,000+
4x Email Feature
4x Social Media
- Audience
Up to 222,000+
The only thing that hasn’t changed since 2019, is New York Latin Culture Magazine rates. Rates include writing. The writing offers a unique perspective on Latin culture that is hard to find anywhere else.
[Lo único que no ha cambiado desde 2019 son las tarifas de la revista New York Latin Culture. Las tarifas incluyen escritura. El escrito ofrece una perspectiva única de la cultura latina que es difícil de encontrar en otros lugares.]
Most clients choose 2x Promotions. Multiple promotions repeat the same content with different images. The more you repeat, the better promotion works, and the better deal you get.
[La mayoría de los clientes eligen promociones 2x. Múltiples promociones repiten el mismo contenido con diferentes imágenes. Cuanto más repitas, mejor funcionará la promoción y mejor trato obtendrás.]
Project Lead Times
Promotions can be ordered up to the week prior, but a month lead time is preferred. For best results, let us help you sell season tickets as soon as they go on sale.
[Se pueden solicitar promociones hasta la semana anterior, pero se prefiere un plazo de entrega de un mes. Para obtener mejores resultados, permítanos ayudarle a vender abonos de temporada tan pronto como salgan a la venta.]
Orders are confirmed with a detailed insertion order for your approval.
[Los pedidos se confirman con una orden de inserción detallada para su aprobación.]
Specs
This is what is needed to start a project:
- Press release or web page for information.
[Comunicado de prensa o sitio web para obtener información.] - Publicity images (hi-res, horizontal, no text)
[Imágenes publicitarias (alta resolución, horizontales, sin texto)] - Approved insertion order
[Orden de inserción aprobada] - New clients must prepay
[Los nuevos clientes deben pagar por adelantado.]
Order Advertising or Pitch Editorial
No collaborations or paid links.
We don’t hire writers or designers, SEO or AI consultants, or buy photos, stories or followers.
Editorial pitches should include hi-res, horizontal, no-text, publicity-cleared images.
Go to the full page to view and submit the form.
2023 – 2024 Sponsors
Dedication
For the ancestors and our children.
Keith Widyolar
Dios te bendiga
¡Aché!