NYC Broadway Week is the city’s signature discount ticket promotion, run twice a year by New York City Tourism and Conventions to make the biggest stages in the Theater District more accessible.
The deal is simple: 50 percent off each ticket with a minimum of two purchased, no separate free-ticket gimmick, just half off across the board on select performances of participating shows. Many of Broadway’s most popular shows participate.
NYC Broadway Week Summer 2026
2-for-1 Tickets to Popular Broadway Shows
Times Square Theater District
On Sale: Tue, August 18, 2026
Shows: September 8-20, 2026
Participating Broadway Shows
Shows are announced when tickets go live, so come back after Tuesday, August 18, 2026.
NYC Broadway Week 2026 Winter
2-for-1 Tickets to Popular Broadway Shows
Including Latin shows, creators, or actors in Book of Mormon, Buena Vista Social Club, Chicago, Hamilton, Hell’s Kitchen, Moulin Rouge, Ragtime, and Six
Times Square Theater District
On Sale: Wed, January 8, 2026 | 10am
Shows: January 20 – February 12, 2026
Discount codes: NYCBW250 and NYCUP250 (upgraded)
Participating Shows
“The Book of Mormon” is a musical comedy about the good and the bad of Mormon missionary work in a small village in Uganda. Co-writer Robert Lopez is a New Yorker with a Filipino heritage. He co-wrote the musical with Trey Parker and Matt Stone, the creators of the animated adult comedy “South Park” which has become required viewing for understanding the present moment. Lopez earlier co-wrote the music for “Avenue Q” and tunes for Disney’s “Frozen.” It’s at the Eugene O’Neill Theatre in Manhattan’s Theater District.
Major roles in “Chicago,” the good-girl, bad-girl tale told in sexy lingerie were originated by some legendary Latin performers. Puerto Rican-Italian-American Broadway legend Chita Rivera originated the musical role of good-bad girl Velma Kelly in 1975. The producers expanded the role because of Chita’s powerful stage presence. Italian American Broadway legend Liza Minnelli played bad-good girl Roxie Hart in 1975 and saved the show from closing. It is now the longest-running American musical in Broadway history. Since then, Chicago regularly rotates Latin entertainers into the cast as the now legendary characters Roxie Hart, Velma Kelly, Billy Flynn, and Amos Hart. It’s at the Ambassador Theatre in Manhattan’s Theater District.
“Hamilton,” Best Musical Tony Award and Pulitzer Prize for drama winner, is Lin-Manuel Miranda’s hip hop musical about Alexander Hamilton, a Caribbean orphan who among other things founded the American financial system. Songs from the Broadway hit of our generation have entered American popular culture.
“Hell’s Kitchen” is a jukebox musical that tells the story of 16-time Grammy winner Alicia Keys growing up in 1990s New York City. Choreography is by Tony Award nominee Camille A. Brown. Hell’s Kitchen is still a place where emerging artists live while pursuing their dreams. It’s at the Shubert Theatre in Manhattan’s Theater District.
“Moulin Rouge!” is a sexy musical love triangle set in the famed Parisian cabaret. Pepe Muñoz, a Spanish dancer is currently playing Santiago the Argentine playwright. André Ward is Irish African American. It’s at the Al Hirschfeld Theatre in Manhattan’s Theater District.
“Ragtime,” a Tony Award-winning musical, tells how the lives of a wealthy white New Yorker, a Black pianist from Harlem, and a Jewish Latvian immigrant intersect in their pursuit of the American Dream. The contributions of Americans like them created ragtime, the beginning of American classical music and one of the precursors of jazz which defined American culture in the 1920s-1930s. It’s playing at the Vivian Beaumont Theater in Lincoln Center, Manhattan.
“Six” tells the musical her-story of the six wives of English King Henry VIII, with a multicultural cast of Latin American, African American, and Asian American queens. It’s at the Lena Horne Theatre in Manhattan’s Theatre District. Najah Hetsberger (Catherine of Aragon) is African American. Gianna Yanelli (Anne Boleyn) is Italian American. Kelsie Watts (Jane Seymour) is American. Krystal Hernandez (Anna of Cleves) is Puerto Rican. Kay Sibal (Katherine Howard) is Filipino American. Taylor Marie Daniel is African American.
How Broadway Week Works
Participating shows and exact dates are announced a few weeks before each edition opens, typically in early January for the winter run and mid to late August for the fall run.
Once the program goes live, tickets can be booked directly through NYC Tourism’s official Broadway Week page or through each show’s official ticketing partner using that season’s promo code. Availability is limited to select performances, so shows with strong demand, like Buena Vista Social Club, tend to sell through their discounted seats fastest.
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Some general tickets don’t have the best views. We recommend the upgrade tickets. It’s still a great deal.