The Rise of the Latino Art Market: Lessons from Latin America 🇦🇷 🇨🇴 🇨🇺 🇲🇽 🇵🇷
A Frieze New York Program with Aspen Conexión
Museums, curators, and collectors discuss how the rise of Latin American art offers a blueprint for U.S. Latino artists
El Museo del Barrio, East Harlem “El Barrio”
May 12, Tue, 2-5pm
FREE with registration
Latino Art
Collectors long overlooked Caribbean, Latin American, and U.S. Latino artists, but that has been changing. Those who have been collecting for years, built collections that are priceless now.
The Cisneros Institute at the Museum of Modern Art turned MoMA into a global leader in Latin modern and contemporary art. There are many other opportunities as well. In fact, the art world was one of the first cultural categories to stop seeing us as others, and welcome us into the fold.
The Whitney Museum of American Art said in 2018 that the biggest influence on American art wasn’t the Europeans, it was the Mexican muralists. We rock.
Sotheby’s has said that Latino collectors are different. It’s not just an investment, we actually want to live with the art. Maybe that has something to do with the way Indigenous art isn’t just decorative, it is a spiritual container, and Latinos tend to be more spiritual than most Americans.
Even El Museo del Barrio has grown. Starting as sort of a Puerto Rican community center, they have grown into a respected Pan-Latin art institution. ¡WEPA!
Latino Demographics
Today, more than 20% of Americans are Latino heritage. That’s 1 in 5. It’s probably a lot more because many of us have been taught since childhood to say we are white. U.S. Latino GDP is $4.1 trillion, the world’s fifth-largest GDP, bigger than the economy of India.
And we are making more. Over 32% of American babies have a Hispanic heritage. That’s 1 in 3. So the money is there. Interestingly, this demographic information comes from The Aspen Institute, whose Aspen Conexión is sponsoring this event.
The Rise of the Latino Art Market: Lessons from Latin America
This meeting brings together museum directors, curators, collectors, artists, and philanthropic leaders to discuss case studies for success in the Latino art market. If you are an artist, you definitely want to get in front of these people:
Danielle Baussan, Vice President for Policy Programs and the Director of the Arts Program, The Aspen Institute
Patrick Charpenel, Executive Director, El Museo del Barrio 🇲🇽
Diego Costa Peuser, Founder and Global Director, Pinta Group 🇦🇷
Silvia Cubiñá, Executive Director and Chief Curator, The Bass Museum of Art 🇵🇷
Maximilíano Durón, Senior Editor, ARTnews 🇲🇽
Pilar Frank-O’Leary, Executive Director, Aspen Conexión 🇨🇴
Irene Gelfman, Global Curator, Pinta Group 🇦🇷
Patricia Hanna, Director, Jorge M. Pérez Collection/El Espacio 23 🇨🇺
Karla Harwich, Board Chair, El Museo del Barrio (Miami)
Emily C. Nice, Latin American Art, Sotheby’s New York
Gabriela Palmieri, Founder and Principal, Palmieri Fine Art, Inc (Eddie Palmieri’s daughter, “Vamanos pa’l monte via Harlem River Drive”) 🇵🇷
Emilio Perez, Brooklyn-based Artist 🇨🇺
E. Carmen Ramos, Chief Curatorial and Conservation Officer, National Gallery of Art (first woman and first person of color to hold the most powerful curatorial position in the U.S.A.)
Susanna V. Temkin, Interim Chief Curator, El Museo del Barrio
Go and make the future yours (and by extension ours).