New York Latin Culture Magazine ™
Multicultural content marketing for leading NYC brands since 2012.
“New York Latin Culture Magazine is a Hispanic market influencer, and Keith Widyolar is a key Hispanic journalist.”
NYC & Company
(NYC’s official tourism agency)
Works for NYC’s Leading Brands
“Glad to be working with you more this year.”
Carnegie Hall Marketing
Jazz at Lincoln Center, Carnegie Hall, NY City Center, Joyce Theater, 92nd Street Y, Ballet Hispánico, Blue Note, Live Nation/Ticketmaster, AEG Live, Red Bull, Madison Square Garden, Barclays Center, Google, NY Stock Exchange, Little Island, NYC & Company (NYC’s official tourism agency), Discover Puerto Rico (official tourism agency), and many others.
Unique Point of View
“The media of record for world-class Latin culture in New York City.”
Sergio Rozalen of Agencia EFE (Spain’s leading newswire)
New York Latin Culture Magazine is NYC’s media of record for world-class Latin culture in Art, Broadway+, Comedy, Dance, Fashion, Film, Food, Music, Parades, Street Fairs and Sports.
The project is led by Keith Widyolar, a brand marketing consultant and cultural explorer. Keith is a multiracial and multicultural (Thai Canadian American), 20-year New Yorker, who lives in Spanish in the Latin world. He’s a bridge between the Anglo and Latin worlds.
Keith speaks English and Spanish, some Thai, German, Portuguese and French. He has lived or worked in Los Angeles, Bangkok, New York, São Paulo, Berlin, Buenos Aires, Paris, Istanbul, Amsterdam, Bogotá and San Juan.
He travels the Latin world because every Latin country is different and the only way to understand is to live with the people. Keith is currently studying Bomba, Plena and Salsa in Puerto Rico. Boricua de corazón. 🇵🇷
The Magazine covers a lot of African Diaspora culture because it is core to who we are as Latins, and is the most fun!
“You are a collector like Mr. Schomburg.”
Schomburg Center, New York Public Library publicist
Diverse Audience That Consumes Culture in Groups
“Up-to-date in all the Latino life in New York City.”
Francisco Cárdenas, NY1 Noticias Producer
Latins love culture and consume it with family and friends which makes each reader more valuable.
The typical reader is an 18-34 year-old, English-speaking professional, in Manhattan, who engages from work.
Readers are interested in art and theater, movies, fitness, travel, music, books, food and fashion. They are in the market for clothes, travel & hotels, education, real estate and financial services.
From 2012-16, the print magazine was distributed through consulates, cultural institutions, and concierges at hotels, private clubs and private residences across New York City. These audiences continue to amplify your message.
Influential Beyond Its Size
Major media follow the Magazine for story leads because they trust the brand.
The Magazine is also sourced by countless content producers in NYC and around the world.
“Your site is consulted as the premier source of information for Latin Culture. Seems that EVERY blogger and event site in NYC and abroad uses your site for information in their calendar of events.”
Vivian Aviles, Hispanic Day Parade Producer
Real Value
Priced by Reader, not Impressions like other Media
The service is priced by Audience (readers), whereas most media prices by Reach (impressions), so Reach should be the comparative number. The Magazine’s Reach is as much as 5x Audience.
Search numbers are huge, almost 3 Million impressions per month, over 100,000 impressions most days.
When you consider Reach (like other media) and especially Search, New York Latin Culture Magazine is a real value.
Look how low CPMs are especially when you consider Impressions and Search. (CPM is cost-per-thousand, which is used to compare advertising.)
1x Promo
Web + Social + Email
1x Audience (Readers) is up to 60,000+ ($12.50 cpm)
1x Reach (Impressions) is up to 300,000+ ($2.50 cpm)
1x Reach with Search is up to 2,745,000+ ($0.27 cpm)
The Service
New York Latin Culture Magazine’s content marketing service is:
- Write a Feature on NewYorkLatinCulture.com
- Email the Feature to readers
- Share the Feature in Social Media (Twitter, Facebook, LinkedIn, Instagram, Pinterest)
Email Feature
Social Media
- Audience
Up to 60,000+
2x Email Feature
2x Social Media
- Audience
Up to 90,000+
4x Email Feature
4x Social Media
- Audience
Up to 177,000+
Most clients choose 2x Campaigns. Campaigns repeat the same content with different images. The more times you repeat, the better promotion works and the better deal you get.
Specs
- Press release or web page
- Publicity images (hi-res, horizontal, no text)
Lead Times
Promotions can be ordered up to the week prior, but a month lead time is preferred. For best results, let us help you sell season tickets as soon as they go on sale.
Orders are confirmed with a detailed insertion order for your approval.
“You are a champion of our people.”
Arturo O’Farrill
Multiple Grammy-winning Cuban Jazz musician
Order Advertising or Pitch Editorial
Editorial pitches should include hi-res, horizontal, no-text, publicity images.
We don’t buy followers, stories, writers, or designers. We don’t accept paid links. “Collaborations” are full rate.
Dedication
For our ancestors and our children.
Keith Widyolar
“El Callejero, Cocolo, Co-Keith”
Ashé