New York Latin Culture Magazine is sponsored by the Best of New York in Latin, Indigenous, European, and African culture.
From the Barrio to Broadway
New York Latin Culture Magazine® is the New York City guide to world-class Latin culture.
- Sponsored by New York’s leading cultural organizations because they trust the brand.
- Diverse audience that consumes culture in groups.
- Unique pan-Latin perspective from a multiracial, multicultural, American Editor who constantly travels the Latin world because that’s the only way to understand it.
- Influential beyond its size because the entire blogosphere and major media use it to source content and story ideas.
- Exceptional value from pricing by audience instead of the usual impressions, and the magazine’s secret salsa of content, web search, email, and social media.
New York Latin Culture Magazine is a Key Hispanic travel market influencer.”New York City Tourism + Conventions (NYC’s official branding and tourism agency)
The Magazine has been a multicultural content marketing service for NYC’s leading brands since 2012. From 2008-2012, the magazine was Tango Beat®, the world’s most popular Argentine tango magazine. Prior, the magazine was ModaFoto™, a New York fashion magazine.
Works for NYC’s Leading Brands
Sponsored by New York City’s leading brands since 2012.
Glad to be working with you more this year.”Carnegie Hall Marketing
Sponsors include: Jazz at Lincoln Center, Film at Lincoln Center, Carnegie Hall, New York City Center, Joyce Theater, 92nd Street Y, Ballet Hispánico, Blue Note, Live Nation/Ticketmaster, AEG Live, Red Bull, Madison Square Garden, Barclays Center, Google, New York Stock Exchange, Little Island, Flamenco Festival (Madrid), Teatro Real (Madrid), New York City Tourism + Conventions (NYC’s official tourism agency), and many others.
Unique Pan-Latin Point of View
New York Latin Culture Magazine is New York City’s media of record for world-class Latin culture in Art, Books, Comedy, Dance, Fashion, Festivals, Film, Food, Music, Sports, and Theatre.
The media of record for world-class Latin culture in New York City.”Sergio Rozalen of Agencia EFE (Spain’s leading newswire)
The project is led by “Kíko” Keith Widyolar, a culture writer and brand marketer who builds businesses. A 20-year New Yorker, Keith constantly travels the Latin world because every Latin country is different, and the only way to understand is to live in each country with the people.
Keith Widyolar is a key Hispanic journalist.”New York City Tourism + Conventions (NYC’s official branding and tourism agency)
Multiracial and multicultural from birth, the American son of Thai and Canadian immigrants, Keith was born into the Mexican American and African American communities of Los Angeles, but also raised in Bangkok, Thailand. Both his parents are graduates of Howard University, the most famous HBCU (Historically Black College and University) in Washington D.C.
In Los Angeles, Keith founded an advertising agency with many tech and computer aided design clients, consumer clients like Toshiba and Hitachi, and aerospace clients like Rockwell (space shuttle and defense). He was the first to create technical documentation that was entirely visual. Keith was a professional cowboy singer after hours.
Acquired by a New York software company in the Dot Com boom, Keith took the company public on the NASDAQ as head of investor and public relations. He has been a fashion photographer in New York, São Paulo, Berlin, Istanbul and Amsterdam. His photography has been published in Harper’s Bazaar, Elle, Visionaire, Paper, New York Times, and many other national and international media.
Keith has been an Argentine tango dancer for over 16 years in New York, Buenos Aires, Hawaii, Paris, Istanbul, and Amsterdam. His master teacher, Claude Murga is the Ministry of Culture teacher of Argentine diplomats. Keith had a Colombian family in New York. After studying bomba, plena, and salsa in Puerto Rico, he is studying merengue, bachata, son Dominicano, and dem bow in the Dominican Republic. 🇺🇸 🇲🇽 🇹🇭 🗽 🇧🇷 🇩🇪 🇦🇷 🇫🇷 🇨🇴 🇵🇷 🇩🇴
Native in American English, Keith lives in Spanish, and speaks some Thai, German, Portuguese and French. He has lived or worked in Los Angeles, Bangkok, New York, São Paulo, Berlin, Buenos Aires, Paris, Istanbul, Amsterdam, Bogotá, San Juan, Santo Domingo and Santiago de los Caballeros. His life experience makes Keith a unique bridge between many world cultures.
After more than a decade in this project, Keith has begun developing his own ideas about Latin culture, things you won’t learn in school. The biggest lesson is how African Diaspora we are, both as Latins and Americans of the United States.
You are a collector like Mr. Schomburg.”Schomburg Center for Research in Black Culture, New York Public Library publicist
Keith met one of Arturo Schomburg’s great-granddaughters at La Perla in Old San Juan, Puerto Rico. 🇵🇷
Diverse Audience That Consumes in Groups
Latins love culture and consume it in groups with family and friends. Getting the entire family and circle of friends makes every reader much more valuable.
Up-to-date in all the Latino life in New York City.”Francisco Cárdenas, NY1 Noticias Producer
The typical reader is an 18-34 year-old, English-speaking, professional woman, in Manhattan, who engages from work. That’s important because women are the guardians of culture.
Readers are interested in entertainment, especially film, television, and dining. Also technology, shopping, travel, and finance.
When New York Latin Culture Magazine ran in print from 2012-2016, it was distributed through Latin consulates, cultural institutions, and concierges at hotels, private clubs, and private residences across New York City. These audiences continue to amplify your message.
Influential Beyond Its Size
Major media and the entire blogosphere pick up New York Latin Culture Magazine content, which spreads your message ~ at no extra cost.
- Major media follow the magazine for story leads because they trust the brand to provide clean, healthy content.
- The Magazine is sourced by bloggers across New York City and the world.
Your site is consulted as the premier source of information for Latin Culture. Seems that EVERY blogger and event site in NYC and abroad uses your site for information in their calendar of events.”Vivian Aviles, Hispanic Day Parade Producer
New York Latin Culture Magazine is not a wire service, but functions like one. Clients don’t even bother with tracking links any more, because they don’t tell the whole story.
Multicultural Content Marketing Services
New York Latin Culture Magazine’s content marketing service is simple:
- Write a Feature on NewYorkLatinCulture.com
- Email the Feature to readers
- Share the Feature in Social Media (Twitter, Facebook, LinkedIn, Instagram, Pinterest)
In 2023, average web advertising CPM (cost per thousand, a way of comparing media) is around $10, so this is very cost effective.
Rates include writing, which is not included in most CPMs. The writing offers a unique perspective on Latin culture that is hard to find anywhere else.
Most clients choose 2x Campaigns. Campaigns repeat the same content with different images. The more you repeat, the better promotion works and the better deal you get.
Project Lead Times
Promotions can be ordered up to the week prior, but a month lead time is preferred. For best results, let us help you sell season tickets as soon as they go on sale.
Orders are confirmed with a detailed insertion order for your approval.
This is what is needed to start a project:
- Approved insertion order
- Press release or web page
- Publicity images (hi-res, horizontal, no text)
Priced by Visitors, not Impressions like other Media
The Service is priced by Visitors (readers), whereas most media prices by Reach (impressions), so Reach should be the comparative number. The Magazine’s Reach is as 2x-5x Audience.
Search numbers are huge, over 3 Million impressions per month, over 100,000 impressions most days ~ at no extra charge.
You are a champion of our people.”Arturo O’Farrill, Multiple Grammy-winning Cuban Jazz musician
When you consider Reach (like other media) and especially Search, New York Latin Culture Magazine is a tremendous value.
Order Advertising or Pitch Editorial
No collaborations or paid links.
We don’t buy followers, stories, writers, or designers.
Editorial pitches should include hi-res, horizontal, no-text, publicity-cleared images.
2023 – 2024 Sponsors
For our ancestors and our children.
“Kíko” Keith Widyolar
Dios te bendiga