New York Latin Culture Magazine®
New York Latin Culture Magazine is the New York City guide to world-class Latin culture. The magazine has been a multicultural content marketing service for NYC’s leading brands since 2012.
New York Latin Culture Magazine is a Hispanic travel market influencer.”New York City Tourism + Conventions (NYC’s official branding and tourism agency)
Coverage of Indigenous, European and African culture serves an audience of Latins who consume culture in groups. The magazine is influential because major media and the entire blogosphere use it to source story ideas. Pricing by audience instead of the usual impressions, and the magazine’s strength in web search, email, and social media, make it a great value.
Works for NYC’s Leading Brands
New York Latin Culture Magazine has been sponsored by New York City’s leading brands since 2012.
Glad to be working with you more this year.”Carnegie Hall Marketing
Sponsors include: Jazz at Lincoln Center, Carnegie Hall, New York City Center, Joyce Theater, 92nd Street Y, Ballet Hispánico, Blue Note, Live Nation/Ticketmaster, AEG Live, Red Bull, Madison Square Garden, Barclays Center, Google, New York Stock Exchange, Little Island, New York City Tourism + Conventions (NYC’s official tourism agency), Discover Puerto Rico (official tourism agency), and many others.
Unique Point of View
New York Latin Culture Magazine is NYC’s media of record for world-class Latin culture in Art, Books, Comedy, Dance, Fashion, Festivals, Film, Food, Music, Parades, Theatre, and Sports.
The media of record for world-class Latin culture in New York City.”Sergio Rozalen of Agencia EFE (Spain’s leading newswire)
The project is led by Keith Widyolar, a brand marketing consultant and culture writer. Keith is a multiracial and multicultural, son of immigrants (Thai Canadian American), 20-year New Yorker, who lives in the Latin world. He’s a bridge between the Anglo and Latin worlds.
Keith Widyolar is a key Hispanic journalist.”New York City Tourism + Conventions (NYC’s official branding and tourism agency)
Keith speaks English and Spanish, some Thai, German, Portuguese and French. He has lived or worked in Los Angeles, Bangkok, New York, São Paulo, Berlin, Buenos Aires, Paris, Istanbul, Amsterdam, Bogotá, San Juan, Santo Domingo, and Santiago de los Caballeros.
He travels the Latin world because every Latin country is different and the only way to understand is to live with the people. Keith is currently studying Bomba, Plena and Salsa in Puerto Rico. Boricua de corazón. 🇵🇷
The Magazine covers a lot of African Diaspora culture because it is core to who we are as both as Latins and Americans, and is the most fun!
You are a collector like Mr. Schomburg.”Schomburg Center, New York Public Library publicist
Diverse Audience That Consumes in Groups
Up-to-date in all the Latino life in New York City.”Francisco Cárdenas, NY1 Noticias Producer
Latins love culture and consume it with family and friends which makes each reader more valuable.
The typical reader is an 18-34 year-old, English-speaking professional, in Manhattan, who engages from work.
Readers are interested in art and theater, movies, fitness, travel, music, books, food and fashion. They are in the market for clothes, travel & hotels, education, real estate and financial services.
From 2012-16, the print magazine was distributed through consulates, cultural institutions, and concierges at hotels, private clubs and private residences across New York City. These audiences continue to amplify your message.
Influential Beyond Its Size
Major media and the entire blogosphere pick up New York Latin Culture Magazine content. We are the ones doing the work. Everyone else copies us. We don’t like being copied, but it helps amplify our clients’ news.
Your site is consulted as the premier source of information for Latin Culture. Seems that EVERY blogger and event site in NYC and abroad uses your site for information in their calendar of events.”Vivian Aviles, Hispanic Day Parade Producer
Major media follow the magazine for story leads because they trust the brand.
The Magazine is sourced by countless content producers in NYC and around the world. We found out when we made a mistake that was copied around the world. The producer tracked it back to us.
Priced by Audience, not Impressions like other Media
The service is priced by Audience (readers), whereas most media prices by Reach (impressions), so Reach should be the comparative number. The Magazine’s Reach is as much as 5x Audience.
Search numbers are huge, almost 3 Million impressions per month, over 100,000 impressions most days.
You are a champion of our people.”Arturo O’Farrill, Multiple Grammy-winning Cuban Jazz musician
When you consider Reach (like other media) and especially Search, New York Latin Culture Magazine is a tremendous value.
Look how low CPMs are (cost-per-thousand is used to compare advertising), especially when you consider Impressions and Search.
Web + Social + Email
1x Audience (Readers) is up to 60,000+ ($12.50 cpm)
1x Reach (Impressions) is up to 300,000+ ($2.50 cpm)
1x Reach with Search is up to 2,745,000+ ($0.27 cpm)
New York Latin Culture Magazine’s content marketing service is:
- Write a Feature on NewYorkLatinCulture.com
- Email the Feature to readers
- Share the Feature in Social Media (Twitter, Facebook, LinkedIn, Instagram, Pinterest)
Most clients choose 2x Campaigns. Campaigns repeat the same content with different images. The more times you repeat, the better promotion works and the better deal you get.
- Press release or web page
- Publicity images (hi-res, horizontal, no text)
Promotions can be ordered up to the week prior, but a month lead time is preferred. For best results, let us help you sell season tickets as soon as they go on sale.
Orders are confirmed with a detailed insertion order for your approval.
Order Advertising or Pitch Editorial
Editorial pitches should include hi-res, horizontal, no-text, publicity images.
We don’t buy followers, stories, writers, or designers. We don’t accept paid links. “Collaborations” are full rate.
For our ancestors and our children.
Keith Widyolar “El Callejero”