NYC’s leading brands sponsor “New York Latin Culture Magazine.” The media of record for world-class Latin culture in New York City covers of classic and contemporary Latin culture keeps one eye on the present, one on the past and a third eye on the future.
In the Americas, Latin culture is a blend of Indigenous, European, African and Asian culture, and New York City is our capital.
New York City’s leading brands sponsor the magazine, including: NYC & Company, Lincoln Center, Carnegie Hall, New York City Center, Live Nation/Ticketmaster, AEG Live, Madison Square Garden, Barclays Center, 92nd Street Y, New York Stock Exchange, Red Bull Music Academy, World Music Institute, Americas Society, Ballet Hispánico, Instituto Cervantes, Flamenco Festival (New York and Madrid), Repertorio Español and many more. We work for most of New York City’s big theaters.
For its first four years, the original print magazine was distributed through cultural institutions, consulates, and concierges at New York City’s leading hotels, private clubs and residences. It is now distributed on web, email and social media.
The Magazine reaches a professional audience of diplomats, educators, concierges, and artists, plus tourists and regular New Yorkers who love Latin culture.
The Magazine was named a Hispanic market influencer by NYC & Company (New York City’s branding and tourism agency). NYC & Company also named Editor Keith Widyolar, a “key Hispanic journalist.”
Latins are a Valuable Audience
Some cultures value stuff, but Latins value culture. We are a valuable audience because we share life together like a hive. When you get one of us, you get our mothers, fathers, sisters, brothers, aunts, uncles, cousins and friends.
Culture is our oxygen. “New York Latin Culture Magazine” is about the good in us, in both our heritage and what we are doing now. The rest is just news.
Works for NYC’s Leading Brands
Affordable Art Fair | Edelman Arts | Throckmorton Fine Art
CUNY | Hostos College | Lehman College | PACE University
92nd Street Y | Centro Español | Instituto Cervantes
Flamenco Festival (Spain) | Joyce Theater | New York City Center
Ballet Hispánico | Calpulli Mexican Dance | Dzul Dance
Cali Salsa Pal Mundo | Menkes Flamenco | Worldtone Dance
Cathedral of St. John the Divine | Sheen Center
Jack Vartanian Madison | J. Sisters 57th St | Schutz Madison
FINANCE & TECH
Google | New York Stock Exchange
Buenos Aires Restaurant | NYC Wine & Food Festival | Red Bull
King Juan Carlos Center NYU | New Yorker Festival | Pen World Voices Festival
Dominican Film Festival | Film at Lincoln Center | Havana Film Festival
Barclays Center | Blue Note | Carnegie Hall | Lincoln Center | Live Nation/Ticketmaster
Football Factory at Legends | Madison Square Garden | Smithfield Hall
Chicago | Ken Davenport | On Your Feet! | Repertorio Español
NYC & Company | Philadelphia Convention & Visitors Bureau
A Sophisticated Audience
Typical reader is 18-34 year-old, English-speaking professional, in Manhattan. Many readers are Spanish and Portuguese speakers too.
Theatre-goers + Concierges + Tourists
+ Media + Diplomats + Business owners
+ Artists + Educators
+ Community Leaders
Readers like art and theater, movies, travel and music. They are in the market for clothes, education, real estate and travel.
Bigger media follow the Magazine because they trust the brand’s clean, quality content. Students across the United States use the Magazine for research and inspiration. Google keeps using more of our writing for its cultural snippets.
Talking about New York Latin Culture Magazine
Talking about New York Latin Culture Magazine
The New York City guide to world-class Indigenous, European, African, Asian and Oceanian culture.
“Key US Hispanic journalist and 2020 Hispanic travel market influencer.”
NYC & CompanyNYC’s official tourism agency
“You are a champion of our people.”
Arturo O’FarrillMultiple Grammy-winning Cuban jazz musician
“The media of record for world-class Latin culture in New York City.”
Agencia EFESergio Rozalen, Spain’s leading wire service
“Up-to-date in all the Latino life in New York City.”
NY1 NoticiasFrancisco Cárdenas, Digital Producer, Escenario
“Glad to be working with you more this year.”
Carnegie HallMarketing Executive
“Your site is consulted as the premier source of information for Latin Culture. Seems that EVERY blogger and event site in NYC and abroad uses your site for information in their calendar of events.”
Hispanic Day ParadeVivian Aviles, Producer
Please contact us on Twitter @nylatinculture
Serious editorial and advertising inquiries only please. We don’t accept sponsored posts, writing offers, follower schemes or other nonsense.
We don’t pick up unless we know you, because we get too many robocalls. Please leave a message with your name, phone and email address. We will get back to you. We prefer Twitter, but if you must: (917) 830-6339
Keith Widyolar (sounds like Videobar) is a marketing and communications consultant who builds brands and businesses through a combination of marketing and public, investor and government relations. A serial entrepreneur, he has built successful businesses in culture, dance, pet products, human resources, technology and advertising.
The Los Angeles-born son of immigrants, Widyolar was raised in Los Angeles and Bangkok. He is Thai-Chinese-Indian-Persian-Canadian-French-Canadian-Irish-Welsh. His grandfather was a slave who rose to Minister of Education of Thailand and Thai Ambassador to Germany. The family’s Chinese name was changed to a Thai name by one of the past kings of Thailand. The name Widyolar is based on the Sanskrit version of the Latin word “videre” or in English “video” which means “to see or to know.”
Keith speaks native English, lives in Spanish and speaks some French, German and Thai.
In Los Angeles, Widyolar built the original Veda Advertising agency with clients in consumer tech, computer-aided-design, aerospace and human resources including Hitachi, Toshiba and Rockwell International (space shuttle).
One of his software companies, the original Peoplemover, won one-third of the Fortune 500 staffing firms as clients and sold for $30 million dollars in one year. In New York, he took an internet software firm public on the NASDAQ stock exchange, built an $80 million a year consulting business from a Powerpoint, and built the world’s #2 brand of dog toys, Wubba, which was acquired by the #1 brand Kong.
A life-long writer, Widyolar was a professional cowboy singer for a decade. He danced Argentine tango for over 12 years and taught tango professionally. He founded “Tango Beat®” which he built into the world’s most popular Argentine tango magazine. Living and working in Paris, France taught him how important culture is to Latins.
Keith’s fashion photography has been published in Harper’s Bazaar, Elle, New York Times, Visionaire, Paper Magazine and many international media. Widyolar used to shoot fashion weeks in New York and São Paulo, Brazil. He worked for renowned fashion photographer David LaChapelle in Berlin.
He has been featured on CNN, ESPN, the Home & Garden channel and NY1. His appearance with his stepson to ring the New York Stock Exchange closing bell for Hispanic Heritage Month was broadcast to over 125 million people around the world.
Traveling through the Colombian Andes reminded Keith that every Latin country is different, and the only way to understand is to live in each country with the people. After living in and out and around Manhattan for twenty years, he began a long-term project working from the road while touring the Latin world. ¡WEPA!
For our ancestors and our children.
Gracias, Obrigado, Grazie, Merci, Mulțumesc
Toda, Shukraan, Dhanyavaad, Xièxiè, Salamat
Mèsi, E dupe, Daalụ, Asante
Dank je, Thank you