La Perla

La Perla Summer 2018

The La Perla Aquamarine collection is designed to flatter.

La Perla Fall 2017

La Perla "Peony" | Kendall Jenner by Mert & Marcus

La Perla “Peony” | Kendall Jenner by Mert & Marcus

On August 24, 2017, the brand released their Fall Winter 2017 Romance Campaign featuring Kendall Jenner photographed by Mert & Marcus. The campaign brings an English garden into the bedroom for Fall 2017.


La Perla Pre-Fall 2017

La Perla launches Pre-Fall campaign with Kendall Jenner

Kendall Jenner in a limited edition cocktail dress covered with crystals. Courtesy of La Perla.

The Italian lingerie house launched its Pre-Fall 2017 collection on May 17 with a new campaign designed by Creative Director Julia Haart. Mert & Marcus photographed Kendall Jenner on a set of giant flowers “intended to shock and transport the viewer to a world of fantasy, color, and art.”

Haart put Jenner in a Peter Max world of Georgia O’Keefe flowers where “Jenner exudes the certainty and self-assurance of a true heroine—owning her world through confidence and empowered femininity.”


La Perla Spring/Summer 2017

Kendall Jenner in the La Perla Corset Jacket

Kendall Jenner in La Perla Corset Jacket by Steven Klein. Courtesy of La Perla.

Kendall is stunning in a Corset Jacket photographed by Steven Klein. The jacket features a built-in wireless bra so you can wear it alone. Just put it on and go. Shot in front of a photo of a classic corset, the Corset Jacket clearly marks Julia Haart’s transition of the house from lingerie into lifestyle.

La Perla at New York Fashion Week February 2017

The Brand is showing its Fall/Winter 2017 collection at SIR Stage 37, Thursday, February 9, 2017 at 8pm. You can watch the show live at

La Perla is one of the world’s great lingerie brands

The house was founded in Bologna, Italy in 1954 by master corsetmaker Ada Masotti.

The brand matched the colorful mood of the 1960s with colorful lingerie. The 1980s Madonna-inspired underwear as outerwear trend led the company to expand internationally. In 2016, new Creative Director Julia Haart led the transition from lingerie into lifestyle.

Part of the liberation of women was freedom from the corset. That process began 100 years ago with the Argentine Tango craze that swept Paris in 1913. You can’t dance the Tango while you are tied up. The process of women’s liberation continues today. The Brand represents femininity with freedom.

La Perla in New York City

There is a flagship boutique in the Upper East Side and a satellite in SoHo.

La Perla Madison Avenue

803 Madison Avenue, New York, NY 10065
(between 67th & 68th St)
Upper East Side, Manhattan
(212) 570-0050

Daily: 10am-6pm (7pm Thursday), Sunday 12-5pm


(6) to 68th St ~ Hunter College

La Perla Soho

434 West Broadway, New York, NY 10012
(between Spring and Prince St)
SoHo, Manhattan
(212) 219-0999

Monday – Saturday: 11 am-7 pm
Sunday: 12 – 6 pm


  • (A) (C) (E) to Spring St
  • (R) (W) to Prince St

Collections are also available at Bergdorf Goodman and Barneys New York

Shop online at


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