Beaujolais Nouveau Day ~ Le Beaujolais nouveau est arrivé!

Beaujolais Nouveau Day 2019 is Thursday, November 21, 2019. It’s always right before Thanksgiving.

“Le Beaujolais nouveau est arrivé” is the cry that goes out on Beaujolais Nouveau Day, the third Thursday in November.

The Beaujolais winemaking region of France is north of Lyon. Drinking Beaujolais is a celebration of the end of the harvest.

The tradition comes from the race to deliver the new wine to Paris. It seems like a publicity stunt, but the tradition actually grew organically. It started in the old Parisian central market Les Halles. The tradition then jumped to England, New York and the world.

Le Beaujolais nouveau est arrivé!


Beaujolais Nouveau is bottled just 6 – 8 weeks after the harvest. This leaves very little time for tannins to develop so the wine has brighter fruit flavors.

Beaujolais Nouveau is one red wine that should be chilled slightly. It should be drunk quickly because it does not improve with age.


Beaujolais Nouveau Day

The third Thursday of November is one week before the American Thanksgiving holiday. So Beaujolais is a great Thanksgiving wine!

Wow, we finally found a Latin connection to Thanksgiving.

Vive la France!

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